SEAL Infotech is a leading Business Solutions provider in the Middle East Region since 1995, addressing business and technology needs of Small Companies to Large Enterprises, with a focus on SAP Business solutions.

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Job Title: PPC Manager Roles &amp; Responsibilities Overall Summary: In this role, the PPC Manager should be well-versed in the latest principles of search engine marketing (SEM), including search engine optimization (SEO). You should ensure our online marketing efforts have optimized return on investment (ROI). Additionally, you must possess excellent mathematical and analytical skills. If you thrive in a fast-paced environment and meet our requirements, we would like to hear from you. Responsibilities: - Participate in creating effective paid search strategies, launch, and optimize various PPC campaigns. - Oversee accounts on search platforms (e.g., Google AdWords, Bing). - Conduct keyword selection and audience targeting. - Monitor budget and adjust bids to gain better ROI. - Track KPIs to assess performance and pinpoint issues. - Produce reports for management (e.g., dashboars). - Write attractive and concise ad copies. - Suggest and develop new campaigns across multiple channels. - Maintain partnerships with PPC ad platforms and vendors. - Find ways to reduce the risk of click fraud. - Keep abreast of PPC and SEM trends. Qualifications Required: - Minimum 5+ years of experience in IT and advertising industry. - Proven experience as a PPC Manager or Digital Marketing Specialist. - Knowledge of SEO and digital marketing concepts. - Familiarity with multiple platforms (e.g., AdWords, Facebook) is preferred. - Working knowledge of analytics tools (Google Analytics, etc.). Preferred: - AdWords certification is a must. - Understanding of HTML and XML is a plus. - Excellent communication skills. - Analytical thinking with strong math skills.

PPC Manager

Job Title: SEO Executive Roles &amp; Responsibilities Overall Summary We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry, and time management skills. Responsibilities - Execute tests, collect and analyze data &amp; results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. - Track, report, and analyze website analytics. - Perform ongoing keyword discovery, expansion, and optimization. - Research and implement search engine optimization recommendations. - Research and analyze competitor advertising links. - Develop and implement a link-building strategy. - Work with the development team to ensure SEO best practices are properly implemented on newly developed code. - Collaborate with editorial and marketing teams to drive SEO in content creation and content programming. - Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Qualifications Required - Minimum 4+ years of experience in IT and Advertising Industry. - Extensive experience in SEO. - Solid understanding of performance marketing, conversion, and online customer acquisition. - In-depth experience with website analytics tools (e.g., Google Analytics, etc.). - Knowledge of ranking factors and search engine algorithms. - Up-to-date with the latest trends and best practices in SEO and SEM. Preferred - Thorough understanding of web design and site structures. - Good knowledge of backlink analysis. - Working knowledge of HTML, CSS, and JavaScript development and constraints.

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