Digital Marketing Executive

Job Title: E-Marketing Manager

Roles & Responsibilities:

As the E-Marketing Manager, you will be responsible for developing and executing annual e-marketing plans to enhance the online presence and revenue generation of the property. Here are the key responsibilities:

- Develop and execute an annual E-Marketing plan, including online distribution management, database acquisition, e-mail campaigns, search engine optimization/marketing activities, social media strategy, online advertising, mobile marketing, tracking, analysis, and control.
- Manage and execute an e-commerce strategy to cover all online marketing efforts, including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.
- Ensure brand standards and price consistency across all online distribution channels.
- Gather and analyze intelligence on market threats and opportunities to inform marketing strategies.
- Manage various e-tools such as eCRM (Customer Relationship Management) systems, websites' CMSs (Content Management System), and Social Media Management Platforms.
- Develop a destination-focused web strategy to attract visitors.
- Manage strategic alliances with online travel agencies to maximize visibility and revenue.
- Stimulate support and development of the online strategy within the hotel.

Qualifications:

Skills/Experience:

- Minimum 3 years of experience in any marketing function, preferably in the digital marketing field.
- Strategic thinker and decision-maker with a passion for the digital world.
- Familiarity with Content Management Systems and basic HTML knowledge.
- Comfortable working with photo-editing software like Photoshop.
- Familiarity with Google Analytics or other web analytics tools and metrics.
- Past experience purchasing online display advertising and coordinating online campaigns.
- Knowledge of search engine optimization/marketing practices is also an asset.

If you possess the required skills and experience and are passionate about driving the digital marketing initiatives of the property, we encourage you to apply for this position.