Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Key Responsibilities:

- Develop and Execute Digital Marketing Campaigns: Plan, create, and manage digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.

- SEO/SEM Management: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) campaigns to drive targeted traffic to the website.

- Content Creation: Collaborate with the content team to produce high-quality content that aligns with marketing goals and resonates with target audiences.

- Social Media Management: Manage and grow the company's presence on social media platforms, creating engaging content and interacting with followers.

- Email Marketing: Develop and execute email marketing campaigns, including list segmentation, automation, and performance analysis.

- Analytics and Reporting: Monitor, analyze, and report on campaign performance using tools such as Google Analytics, providing actionable insights and recommendations.

- Website Management: Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for conversions.

- Market Research: Conduct market research to identify trends, competitors, and opportunities for growth.

- Budget Management: Manage and allocate the digital marketing budget effectively to maximize ROI.

- Collaboration: Work closely with the marketing team, designers, developers, and other stakeholders to ensure cohesive and effective marketing strategies.

Qualifications:

- Education: Bachelor’s degree in Marketing, Communications, or a related field.

- Experience: Minimum of 3-5 years of experience in digital marketing.

- Skills:

- Strong understanding of current digital marketing concepts, strategy, and best practices.

- Experience with SEO, SEM, social media, email marketing, and web analytics.

- Proficient in marketing software (e.g., HubSpot, Google Analytics, Google Ads, Facebook Ads Manager).

- Excellent verbal and written communication skills.

- Strong analytical skills and data-driven thinking.

- Creative mindset with the ability to think outside the box.

- Ability to work independently and as part of a team.

Preferred Qualifications:

- Certifications: Google Analytics, Google Ads, or other relevant digital marketing certifications.

- Experience with: Content management systems (CMS) like WordPress, marketing automation tools, and graphic design software.

- Industry Knowledge: Previous experience in [specific industry, if applicable].

Benefits:

- Competitive salary and performance-based bonuses.

- Health, dental, and vision insurance.

- Paid time off and holidays.

- Professional development opportunities.

- Friendly and collaborative work environment.