Digital Marketing Manager

Job Title: Digital Marketing Manager

Roles & Responsibilities

What We're Looking For:

- A Bachelor's or Master's degree in Marketing or a related field is preferred.
- Proven track record in Digital Marketing in the Hospitality Industry with nightlife experience.
- Exceptional skills in Improving Customer and Stakeholder Satisfaction and Driving Profitability, showcasing a commitment to Industry-Leading Standards.
- Proactive Nature coupled with a meticulous Eye for Detail ensures every aspect of the Operation is perfectly curated.
- Proficient in Marketing Research and Statistical Analysis.
- Ability to identify Target Audiences and devise Digital Campaigns that engage, inform, and motivate.
- Demonstrated experience leading and managing SEO/SEM, Marketing Databases, Emails, Social Media, or Display Advertising Campaigns.
- Competent in A/B Testing and Multivariate Experiments.
- Working knowledge of Ad-serving tools.
- Skilled in optimizing Landing Pages and User Funnels.
- Thorough knowledge of Website and Marketing Analytics Tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, and others.
- Expertise in setting up and optimizing PPC Campaigns on all major search engines.
- Knowledge of HTML, CSS, and JavaScript development and constraints.
- Familiarity with Google Ads and Meta Ads.
- Next-Level Organizational and Supervisory skills, effectively leading and inspiring the FIVE Tribe to New Heights.
- Superior Problem-Solving Skills and the competence to Exceed Expectations in dynamic and competitive operational environments.
- Excellent interpersonal skills to engage effectively with Guests, FIVE Tribe Members, and stakeholders.
- A hands-on attitude, fueled by a Can-Do! Spirit.

Key Responsibilities:

- Orchestrates and implements all Digital Marketing Campaigns, encompassing Web, SEO/SEM, Database Marketing, Email, Social Media, and Display Advertising.
- Crafts, constructs, and maintains FIVE's industry-leading Websites with Engaging Content, ensuring a compelling online presence that reflects our sensational offerings.
- Engages in creative Brainstorming Sessions to develop innovative Growth Strategies, elevating our digital marketing.
- Strategizes, executes, and evaluates Experiments and Conversion Tests, pushing boundaries to achieve remarkable outcomes.
- Applies strong Analytical Acumen to assess the End-to-end Customer Journey across various channels, identifying bespoke Conversion Points and enhancing User Funnels for outstanding performance.
- Partners with Agencies and Vendors, fostering synergistic and seamless relationships.
- Evaluates emerging technologies to remain at the forefront of Digital Innovation and provides insightful Thought Leadership to guide strategic adoption.
- Analyzes and Reports on the Performance of Digital Marketing Initiatives, evaluating against ROI and KPIs, to ensure that our efforts consistently deliver exceptional results.
- Discovers Trends and Insights, leveraging them to Optimize Expenditure and Enhance Performance.
- Collaborates seamlessly with Marketing and Public Relations, Creative, and other Internal Teams to curate FIVE-Styled landing pages, optimizing the User Experience.
- Contributes to the behind-the-scenes 'Vibe at FIVE' and champions our FIVE Tribe's Commitment to Excellence.
- Delivers Exciting Announcements and Spearheads Initiatives that make FIVE's Digital Footprint Stronger.