Head of Marketing | Marketing

Job Description

Head of Marketing | Marketing | AFRE, Cairo

Overview of the Role

As the Head of Marketing for Cairo Festival City (CFC), you will be responsible for developing and maintaining the marketing strategy and plan. Your role involves implementing and managing all advertising and promotional activities for existing and future products offered by CFC. This includes Below-the-Line (BTL) and Above-the-Line (ATL) marketing activities, as well as effective utilization of media and Public Relations opportunities. Your focus is to support and meet targets and company objectives related to awareness, image building, and growth while ensuring that the project's representation aligns with its branding and market positioning as a leading Real Estate project in the region.

What You Will Do

1. Comprehensive Marketing Plans:

- Create and implement comprehensive marketing plans to increase brand awareness.

- Compile and analyze performance data to develop metrics supporting decision-making for resource allocation and subsequent campaigns.

2. Operational Objectives Achievement:

- Contribute marketing and sales information and recommendations to strategic plans and reviews.

- Prepare and complete action plans, resolve problems, conduct audits, and identify trends to achieve marketing and sales operational objectives.

3. Financial Objectives Attainment:

- Meet marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.

4. Sales Volume and Profit Projection:

- Project expected sales volume and profit for existing and new launches.

- Analyze trends and results, establish pricing strategies, recommend selling prices, and monitor costs, competition, supply, and demand.

5. Marketing and Sales Program Management:

- Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.

- Develop field sales action plans.

6. Team Leadership:

- Manage and direct the in-house graphic station and social media to ensure the production of regular content for advertising and online presence.

- Accomplish marketing and sales human resource objectives by recruiting, selecting, orienting, training, coaching, and disciplining employees.

- Communicate job expectations, monitor, appraise, and review job contributions, and enforce policies and procedures.

7. Collaboration with Regional Marketing Team:

- Liaise with the regional marketing team on Cairo's marketing activities.

- Provide regular reports and presentations to support Festival City's overall marketing objectives.

Skills

Required Skills to be Successful:

- Problem Solving

- Strategic Thinking

- High level of follow-up

About the Team

The Marketing team at Cairo Festival City is a group of highly motivated, collaborative, and fun professionals across Egypt, actively seeking a Head to lead the department.

What Equips You for the Role

- Bachelor's degree in Business Administration or a relevant field.

- 10 - 15 years of experience in various marketing functions.

- Exposure to Real Estate is an asset.

- Proficient use of Microsoft and MAC Software.

If you possess these qualifications and are ready to lead and innovate in the dynamic field of Real Estate marketing, we invite you to apply for this impactful role.